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project+

Project +

For our motion 2 course we had to scour the Kickstarter site for a project for which we had to make a promotional video. The Kickstarter couldn’t have a promo video of its own, so we wouldn’t be influenced by any existing material. After a long search I stumbled on the Project + bracelet. This bracelet could transfer data via NFC technology. I made an animation for this project in After Effects, with a poem I wrote as the voice over. you can find the full video below!


I decided to write my story in the shape of a poem:

Many years ago when you encountered a cute cat, 

only your description could share its image and that was that.

Now we have all the possibilities at the tip of our fingers. 

Whether it’s sending a message or sharing some singers. 


But what is the next step in the evolution of communication? 

Well let me tell you about this new creation.

This bracelet named Project +, handy yet small. 

But what does a bracelet have to do with this at all?


The goal of Project + is to speed up communication. 

In essence, it’s a bracelet. But it’s more in this situation. 

The center is equipped with NFC technology.

This makes the passing of information a simple frivolity.


With just a touch, the cat image is shared. 

Now your grandma has it as well, no need for despair.

No need for her to follow a course and become tech smarter

It’s very easy to use, just back Project + on kickstarter.


Dragn with initials